Stop the world, we want to get off. No, this isn’t about the snow. It’s about a big international disease and crisis that we love to hate and hate to love called social media.
I called myself a blogger and it got me some attention. Then I made some tweaks and tweets and called myself a Social Media Manager which worked really nicely. Then I moved country and called myself a Digital Media Manager. And that really got things going. I have to keep saying “I’m a jack of all trades”. My CV is slowly turning into a snowball of everything remotely related to online marketing but with seasoned with more millennial terminology. It’s exhausting. Hard to keep up.
I keep trying to see new trends in the world of social media but it’s not even a competition or a marathon anymore. Everyone is running out of ideas, Kylie Jenner just threw a shoe at Snapchat and then their stocks or whatever got deleted from the internet. Facebook is stamping it’s name all over the place especially where the sun doesn’t shine. Instagram is doing THE EXACT OPPOSITE of what everyone else wants. ( Who yelled chronological order in the back there??) Twitter is dancing with its hair in the wind and sitting on its high horse gloating because if everyone flies to Mars tomorrow, it’s only Twitter who’d actually say anything about it. Linkedin just flicked some dust off itself and GooglePlus is gonna clean him (Her?) with a lint brush.
And now for the ugly truth. I dare you. I double dare you. Click on the social media of Millennial Genie. If you Google “Rivka Frimer” it’s great, I’m very active, I tweet til the cows come him. I filter-storm with Insta and max out my hashtags. I post P.G stuff on FB because my family is on it.
BUT: I neglect social media on certain platforms. But only for certain brands. For certain platforms. Hold my umbrella and hear me out. I LOVE INSTAGRAM and I will sing it from the rooftops every day for the rest of my life so long as it exists, because it was the first thing in the world that made me realize a person who doesn’t do photography can take a great picture. I LOVE TWITTER. Because when customer services won’t pick up their phones because I ordered New Look clothes online and the delivery company, blocked me from FB already from my nagging so much, but they won’t do it on Twitter, because guess what? The person who manages their Twitter can relate to my emotions, not the baboon who has a manager looking over their shoulder on Facebook.
Where was I? My social media for Millennial Genie is neglected. I rarely tweet on it’s own Twitter. I only share what is from the blog itself. I only post pics to M.G’s Insta to “show face”. And frankly my dear millennials, this is my least favorite thing about this job. Because they all Google us. Not for jobs for social media itself, but for every position now.
It’s virtually impossible to be perfect on all of it. We can privatize and block everyone. Let their imaginations run wild and we’ll stand in the rain and see who rusts first. My social media isn’t going private any time soon. I like taking pictures of my sushi, cute cats, my snapchats with stupid faces, I like tweeting to Elon Musk with HG2G references and DMing Dominoes because my pizza didn’t come in 30 minutes. I like knowing what is going on in my fave communities on Facebook. (Let’s be honest – FB groups are pretty much the only thing a user can benefit from now without being totally bombarded with ad’s since they EVEN ADDED THEM TO MESSENGER!!)
So, to conclude – I highly recommend that we don’t as a generation, need to abandon, nor should we stop being ourselves on social media just because we need to look respectful with our online footprint. Au contraire, I have social media for Millennial Genie, I have 10 fingers and 10 toes, I have one amazing, innovative, creative brain, about 15 app ideas on the back-burner, about 900 followers on Twitter, I think about 750 on Insta, I have 500 friends on FB (but who’s keeping count?) and my Millennial Genie social media is gathering dust because I literally love it to pieces but don’t see the point in NOT having it.
Now for POP CULTURE REFERENCE. You knew this was coming. There is a TV show called Suits which I recently discovered. I have no idea what they are talking about for most of the episodes but I like Lewis Litt. There is a woman on it who is going to marry Prince Harry. Imagine if before their engagement was considered, do you think they did a background check, saw she did a scene with Mike Ross in the file room where she looks like she isn’t wearing a royalty family dress code? Yet still, she is going to be married to Prince Harry? No, I didn’t think they’d be too fussed about that. I’m keeping my sushi pics up.
Millennial Genie 